Adobe Photoshop is an excellent photo manipulation tool. With it, businesses can produce professional looking marketing materials quite easily. The biggest issue with Photoshop is the cost. A person looking to buy it can spend more then $600 for newer versions. This is not feasible for many small business owners, plus they probably don’t require all of the features that a $600 photo-editing program comes with. Luckily, there are many alternatives to Photoshop that are affordable or free.

These alternatives are not quite as robust as Photoshop but they offer enough of the elements to be useful to the small business owner. This is a list of three that make photo-manipulation easy, without straining the wallet.

GIMP

GIMP is very easy to use and possesses most of the features from Photoshop that a business owner might need to create marketing material. The best thing about GIMP is that it’s absolutely free!

Paint.NET

Did you ever use MSPiant? It came with your Windows operating system and was very basic. Paint.NET is its successor and is far more powerful then its forerunner. One great feature for designers is an unlimited undo button. Paint.NET is a free program; the only negative regarding it is that it only works on Windows machines.

Picnik

Picnik is fast, free, and easy to use. It works on the Mac, Windows, and Linux operating systems and you don’t have to download files to use it. It has some exciting special effects as well, making it a well liked photo-editing program.

Business owners needn’t let Photoshop’s high price keep them from inserting professionally edited photos into their marketing materials. With only a small amount of online hunting, even the most frugal of business owners will find an ideal alternative.

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