Much of the technology we use everyday seems like it was from a science fiction movie a few years ago. Think about it, tablets, smartphones, e-readers, every one of these technologies changed the way we operate on a daily basis. So what is next step in the realm of technology? Ben Kunz, a writer for Bloomberg Businessweek, predicts that holograms are on their way.

Apple and holograms

Kunz anticipates that Apple devices—its iPhones and iPads—will soon display holograms that look like something you’d see in a contemporary science fiction film. In fact, Kunz’s story on Bloomberg Businessweek is accompanied by a photo of Robert Downey Jr. from the 2012 hit movie The Avengers using his personal nifty holograms. Again, this may appear to be the stuff of fiction, but Kunz writes that he’s basing his prediction on real news: Apple’s patents and recent acquisitions. Then there’s the competition in the tablet industry. Apple needs something to help set it apart from its tablet competitors. Holograms might be that thing.

Apple’s plans

So how exactly could interactive holograms be created?  Using forward-facing cameras the user’s eyes could be tracked and a screen that projects beams of light may be used to create different angles of the object. This could produce a very realistic hologram that will maintain its visual integrity.

The future of 3D?

One of the biggest challenges behind 3D holograms is that so far they have failed to really inspire consumers. Look at how 3D TV sales have been sluggish. Even game systems, like Nintendo’s 3DS handheld system, which doesn’t require any special glasses, haven’t been selling well. So what would convince Apple to dive into this market? Well, Apple has a history of taking ideas other people are battling with and making them succeed. Think about when Apple took the idea for the mouse from Xerox, made it more efficient, and sales increased. The idea then is that Apple usually takes what other companies have done with 3D technology and make more realistic holograms that will enchant consumers.


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